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‘Writers should be hungry for readers’: Three key insights from Andrew Coyne’s Hub Dialogue


Earlier this week, Globe and Mail columnist Andrew Coyne spoke with Sean Speer, The Hub‘s editor-at-large, about the uncertain future of journalism and the optimism he holds despite those prospects. The two discussed the importance of making a reader’s experience with news worthwhile, how perceived political biases are diminishing trust in the media, and how the only certainty the industry can count on is that news will look different in the future. Here are three key insights from their conversation.

1. Writers should be hungry for readers

“One of the consequences of this world where we’re trying to get people to pay for newspapers and pay for magazines, etc., is you’ve got to make it worth their while. So not only do you have to buy their time that they spend reading you, but you also, individually and corporately, have to give them their money’s worth.

In the long run, I think that’s a good thing. I think that means we get a much tighter bond between the writer and the reader. Samuel Johnson, I think it was, said no man but a blockhead ever wrote but for money. Well, that was also a statement about who was paying the shot. When the reader is paying for shot, better things happen than when somebody else is paying the shot. If it’s either advertising or public funding, what’s common to both of them is that they are not creating a direct financial relationship between the writer and the reader. And, for the reasons I was saying, writers should be hungry for readers.

That doesn’t necessarily mean you have to pander to them or reach them on a lowest common denominator basis. You can reach them in all kinds of ways. You can try and reach them at a higher level. But if you’re not writing to be read, what are you doing?”

2. Conflict of interest has consequences

“In the short run, [government funding] puts [journalists] in a conflict of interest, to say the least, and not just in terms of covering the politicians who are providing us with the funding—we can get into the real or perceived biases that come from that—but more generally, how do you make a case against bailing out another industry if your industry has been has been bailed out? You can, but you’re going to look more and more hypocritical.

And, of course, the real question is, over time, is it even going to occur to anybody? Or is the natural selection of the industry, and of the people in it, going to be more and more towards thinking ‘Well, subsidizing industry is a good thing for government to do, and it’s only a question of which industries you subsidize, and of course which players you subsidize within each industry. That’s the only real public policy question.’ I think you’re already seeing that we’re taking a massive hit in terms of our credibility. That it has become absolutely common currency to say, ‘Oh, you people are just saying X and Y because you’re hoping to get a subsidy from the government.’

I’m not looking forward at all to the next election, where one party will be foursquare in favour of all these subsidies, and another party—well we’ll see how robust the Conservatives are in their critique of it. They’re certainly against funding the CBC, but I’ll be interested to see whether Pierre Poilievre is as firm in opposing private media subsidies. If he is, how good are we going to be at covering that? There’s the perception of bias and, to some extent, the danger of the reality of bias.”

3. In the future, news will look different

“The best thing that can happen for the quality of newspapers is to allow the process to play out along this sort of Oregon trek we’re all making. To the reader, it’s not that the industry is collapsing, it’s that the industry is going through a transition, a huge historic transition. Now, not a lot of people survived the Oregon trek. So there’s going to be probably fewer of us employed, at least in recognizably general interest newspaper models.

One of the things we should say is, we have no idea what the model is going to look like in the future. It may well be the case that the ‘department store model’ of newspapers where you had a little bit of something for everybody, and you have a coalition of different reader groups, that that may be on the way out, I don’t know. But it may be that we’re going to all be much more grazers in the future. We’ll get a little bit of news from one spot, and another bit of news from another spot. It will be much more specialized types of boutique journalism. So we have to be alert to that possibility…Given that inherent unpredictability, to be betting everything on propping up the existing franchises just seems to me to be ludicrous.

So I turn this argument around, and when people say, ‘Well, how do we know where news is going to come from? And how do we know we’re going to get good quality news?’ We don’t. But all the more reason not to be placing these big bets. Let the process unfold. It’s going to be messy. It’s not going to be pleasant for a lot of people. But it’s the only way we’re going to get to the other side.”

This episode is part of The Hub‘s Future of News series in which The Hub‘s editor-at-large, Sean Speer, will be in conversation with journalists and policy thinkers to explore the challenges facing the news media industry and the respective roles of business and government to establish sustainable models for producing and distributing news and information. The Future of News series is supported and funded by The Hub’s foundation donors and Meta.

Listen to Andrew Coyne’s full interview with Sean Speer on the audio player below or on your favourite podcast app.

If you enjoy Hub Dialogues, be sure to check out more insightful commentary on The Hub’s YouTube page:

Expanding home-based options for long-term care could save the system money and increase patient satisfaction, experts argue


Canada’s hospitals are increasingly overburdened, with too many patients and too few rooms and staff to keep up with demand. Similar challenges are being faced in the long-term care (LTC) system. Could a different approach to LTC help to tackle both problems?

In the winning submission for this year’s Hunter Prize for Public Policy, “Bringing Long-Term Care Home,” Dr. Ashley Flanagan, health research and policy manager at the National Institute on Ageing, and Dr. Kristina Kokorelias, program manager for Sinai Health and the University Health Network’s Healthy Ageing and Geriatrics Program, argue that it might. 

Inspired by successful models in countries such as Denmark—and cognizant of Canada’s aging population—Flanagan and Kokorelias call for Canada to expand its home care options. Not only would this relieve the overreliance on traditional LTC homes, but it would also take some of the pressure off of hospitals—many of which are crowded with patients who require LTC but lack access. This has led to long wait times for emergency and elective procedures and the rise of “hallway medicine,” where care is provided in corridors and other nontraditional spaces due to a lack of available beds. 

Flanagan and Kokorelias advocate for a “Virtual LTC at Home Program” through which integrated care teams would provide robust, cost-effective home care services to elderly persons living in their own households or with family. They suggest that this strategy could reduce the reliance on institutional care, potentially alleviate the strain on hospitals and LTC homes, and align with the preferences of most older Canadians. A 2022 Ipsos poll found that 95 percent of those asked wanted to age at home.

Implementation could bring savings

Alternatives to the current LTC system are urgently needed, especially as Canada’s health-care infrastructure deals with both the fallouts of the COVID-19 pandemic and an aging population. Some projections suggest that nearly one in three Canadians could be 65 or older by 2068. 

Currently, 15 percent of acute-care hospital beds in Canada are occupied by patients who do not require acute care but have no other place to go to. 

“Our long-term-care system was not really functioning at all right before COVID, but with COVID it basically collapsed entirely,” says Shawn Whatley, a physician and Munk senior fellow in health policy at the Macdonald-Laurier Institute.

Flanagan and Kokorelias suggest that their proposal could be implemented by utilizing existing infrastructure and community-based care providers to offer LTC-equivalent care at home. Coordinated care teams would involve key partners such as community support services agencies, health-care service providers, primary care providers, and community paramedics to provide a range of services, including health care, support, and monitoring. 

In addition, existing LTC homes could collaborate with this program to offer locally delivered home- and community-based care, potentially reducing the need for some individuals to move into LTC homes and facilitating smoother transitions when necessary.

Krystle Wittevrongel, a senior policy analyst with the Montreal Economic Institute (MEI), thinks the proposal is a great idea. She notes that the MEI is a strong supporter of increasing home care as opposed to institutional care. 

“Shifting to caretaking, there’s huge cost savings, as opposed to long-term institutionalized care,” she says. 

The proposal points out that the costs associated with the planned creation of more LTC beds are projected to reach $34 billion, and a shift toward greater home care would curtail the need for further expenses. The authors note that according to the Ontario government, the care of in-hospital patients who are awaiting an LTC bed costs $750 per day, while home-based LTC care costs $200 per day. 

More ‘beds’ really means more nurses 

While provincial governments often refer to expanding the number of beds available for hospitals or LTC, Whatley says this actually refers to recruiting more staff.

“Whenever you [speak about] a ‘bed’ in a hospital or long-term care, what that means is a nurse,” he says. “Our Canadian hospitals have lots of beds, but we don’t have nurses taking care of the people that could be in those beds. That’s what we mean when we say hospital capacity is over 100 percent.” 

As with many other aspects of health care, Canada suffers from a shortage of working nurses. In 2023, there were 24 percent more nursing job vacancies than the year prior, with more than one-third of all nurses working overtime. 

Whatley is concerned that an expanded home-care system would put additional pressure on nurses. “We’re going to take patients and put them in a home where they may be alone,” he says. “They’d have to be pretty high-functioning to be alone.”

While there may be only one or two nurses for a floor of 20 patients in a hospital or care home, he says, those patients are at least housed in a facility where there are cameras, locked doors, and safety measures in place. This may not always be available in a home-care system, even with remote monitoring. And patients with more complex needs—such as those with dementia—may require additional care.

Many tend to sleep during the day and become very active in the evenings, he points out. “They’ll be up all night walking around and we have to lock the doors and have all sorts of alarms to make sure they can’t turn the stove on,” he says, adding that these safety measures are automatically in place in a purpose-built nursing facility. 

Whatley also notes that matching patients with nurses is not an automatic process akin to pressing a button on a vending machine. 

“There is a relationship, and relationships require trust, communication, rapport—and it’s very, very hard to develop that if you’re getting a new provider every other week,” he says, pointing out that scheduling could also be a challenge.

Most home nursing providers will offer 24 hours of care, but with limited staff, a nurse’s schedule may not always be optimal. 

“That hour of care may be provided at a time that really doesn’t work out well for the patient,” he says. “When their [the patient’s] daughter is already at home or has to work, or when their daughter’s off picking up the kids from school. It has to work at the right time.” 

Challenges with implementation 

Flanagan and Kokorealis’s proposal would involve 24/7 remote monitoring of vital signs to ensure that people can receive preventative and connected care from paramedics, as well as individualized alerts and quick responses to changes in their health. 

And yet, Wittevrongel notes that she did not see any mention of interoperable digital health records in the proposal, which she believes is integral to implementing a shift to home-based LTC. “This information [needs to be] readily available, especially to the paramedics and people in the community who are helping these people out,” she says. 

Emmanuelle Faubert, an economist at the MEI, also points out that transferring the necessary infrastructure and equipment from an institution to a home for the purposes of care presents a challenge. She notes that while shifting to home care would be a better option for most people who need long-term care, there are exceptions. “People that have very complex needs might be better in institutionalized care because providing all this equipment and services might not be [feasible],” she says. 

Comparisons to foreign health-care systems requires caution 

In their proposal, Flanagan and Kokorelias point to Denmark as an example Canada could follow in terms of home-based long-term care. 

Although both countries have publicly funded health-care systems, they differ in key ways. Canada has a single-payer system in which the government is the sole payer for health-care services, funded primarily through general taxation at the provincial level. In contrast, Denmark employs a multi-payer system with a mix of public and private funding sources, including general taxation and private health insurance options. 

Within this system, Denmark employs an “aging-in-place” model for elder care that focuses on allowing older adults to remain in their own homes and communities for as long as possible.

While Denmark’s system is indeed appealing, Whatley and Wittevrongel caution that comparing Canada’s health-care system to that of any foreign country requires geographic, economic, demographic, and cultural context. 

“I get a little bit worried with comparisons,” Whatley says. “Certainly, we should look and learn. But you can’t copy and paste the policy from somewhere else.”

“We have to build something that will work in Canada for our geography, for our level of population density,” he continues, pointing to Italy as an example of how a comparison that looks good on paper can break down with closer analysis. “In Italy, almost 65 percent of people between the ages of 18 and 34 are still living at home with their parents. That’s a completely different context in which to address a health policy issue than in Canada.”

With regards to Denmark—a small and densely populated country—Whatley notes that the greater metropolitan areas of Vancouver or Toronto are comparable, but that more isolated urban centres such as Kenora or Prince George would not be (the BC Nurses Union recently declared a full-blown staffing crisis in the mostly rural northern part of the province). 

Wittevrongel adds that cultural considerations also need to be taken into account. “Denmark culturally treats their elders very differently. The whole system has much more choice embedded in it,” says Wittevrongel.