The Weekly Wrap: The Nelk Boys are the new Walter Cronkite

Commentary

Graphic credit: The Nelk Boys and the Full Send Podcast

In The Weekly Wrap, Sean Speer, our editor-at-large, analyses for Hub subscribers the big stories shaping politics, policy, and the economy in the week that was.

The gatekeepers are losing control of culture and politics 

The most revealing media moment of the week wasn’t on cable news or in a major newspaper. It was the Nelk Boys—the partly Canadian, frat-boy YouTubers turned cultural entrepreneurs—interviewing Israeli Prime Minister Benjamin Netanyahu on their podcast. If that sounds bizarre, it shouldn’t. It’s just the latest sign that podcasting has become a dominant medium of cultural and political influence.

Consider the 2024 U.S. presidential campaign. Donald Trump, still reviled by much of the mainstream press, opted out of traditional interviews and instead sat down with popular podcasters like Joe Rogan and Theo Von. Vice President JD Vance followed suit. These non-traditional interviews, which reached tens of millions of listeners, were central to the campaign’s communications strategy. They amounted to a successful end run around the legacy media gatekeepers.

There’s something telling in this shift. Podcasting today plays the role that talk radio did in the 1980s and 1990s: an unfiltered, market-driven alternative to legacy media. And like talk radio, podcasting seems to lean a bit Right—not because it was designed that way, but because it lacks the ideological gatekeeping that has long defined mainstream institutions.

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