The shorter, vernacular version of Matthew 7:7 that my mother taught me is “ask and you shall receive.” Indeed. So, while most holiday gift guides focus on nice things to give to the nice people in our lives, this one turns it around. Behold The Hub Wine Column’s holiday gift guide for oneself.
This column may not entirely follow the spirit of the season, but there’s some logic to it. If you’re reading the column, then the odds are that you’re more likely to benefit and enjoy wine-related gifts than the people to whom you would bestow them. Let’s do your loved ones a favour and give them a short list of things they might like to give you.
As always in the wine world, there is a pricey and an affordable option for the following three categories of gifts you may care to receive.
The wine
If you share your home with other people, then you may be accused of buying, drinking and/or storing too much wine. It may be difficult to convince them that you ought to have more. Even if you can get around that reluctance, they may be worried about what to get you.
You may be reluctant to specify exactly which wine you would like to receive. Perhaps it’s thought in your circles to rob holiday gift giving of its magic to list exactly the name and vintage of the wine you would like under your proverbial tree. I have two workarounds for this.
For a modest wine gift, ask for a broad category of wine. I suggest Champagne because it comes in a wide spectrum of pricing, and the appellation gives whatever is bought a minimum guarantee of quality. Chianti Classico is another example of an appellation that makes a guarantee of quality, whether it’s priced at $20 or $200 a bottle.
Then, pair the category with a purpose. This is a sales trick I picked up from the wine marketing guru Joe Fattorini. A given wine will have a deeper meaning if you give it a job.
How can wine enthusiasts strategically ask for gifts to ensure they receive what they truly desire?
Beyond wine itself, what other wine-related gifts does the article recommend for enthusiasts?
What is the author's perspective on wine gadgets, and which specific item is deemed essential?
Comments (2)
Now we need a commentary on what is it like to be a Beagler.