‘There is pride in Canada in what we produce’: Why the cannabis sector could be a key pillar in Canada’s economy
12 November 2025
David Coletto, CEO of Abacus Data, and Beena Goldenberg, CEO of Organigram, discuss how public attitudes toward legal cannabis in Canada are shifting in a strikingly pragmatic direction. Drawing on recent polling data from the team at Abacus, their conversation explores how Ottawa can help modernize the rules to better support jobs, innovation, and consumer needs in the sector.
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