Canada is navigating a new world order marked by instability and uncertainty.
To succeed, we’ll need to shed our typically bashful Canadian reflexes and embrace the reality that we hold much of what the world needs. This is not a moment for humility or for quietly downplaying our strengths.
In fact, it’s the opposite. We need to expand our international reach and reframe our brand in the global community with confidence. To that end, the Business Council of Canada recently published a report, “Selling to our Strengths”, that provides a roadmap to get us there.The report is a call for policy coherence and recommends a whole-of-government strategy that links Canada’s admirable export ambitions to pragmatic policies that will bolster our capacity to produce, transport, and enrich the value of Canada’s energy, food, and mineral resources.
We have an abundance of natural riches, but we lack the infrastructure—both physical and regulatory—to fully leverage our natural assets and deliver the commodities our allies and trading partners need.
