From left, Gabrielle Roitman, Kayla Seffing, Maddy Hiller and Casey Myer take a selfie in front of an "Oppenheimer" movie poster before they attended an advance screening of "Barbie," Thursday, July 20, 2023, at AMC. Chris Pizzello/AP Photo.

May the best (Oscar) campaign win

Being an Oscar nominee is like being a political candidate—exhausting—and the core tenets of Oscar campaigns have a lot in common with the political. Stick to your brand. Know your messaging. Don’t peak too soon.