May the best (Oscar) campaign win
Being an Oscar nominee is like being a political candidate—exhausting—and the core tenets of Oscar campaigns have a lot in common with the political. Stick to your brand. Know your messaging. Don’t peak too soon.
By Lisa Crawford
Lisa Crawford leads a communications and branding consultancy based in Los Angeles. A former Government of Canada staffer and advisor to cabinet ministers, she holds degrees from the University of Toronto and the University of Southern California.