‘Older demographics are far more accessible to reach’: Joseph Lavoie on how the digital campaigns are impacting the election

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Photo Credit: The Hub Canada YouTube.

This episode of The Hub’s coverage of the 2025 federal election features Joseph Lavoie, partner at Crestview Strategy and host of Craft Politics, discussing the nature of digital ad campaigning during this election period, how the Liberals’ and Conservatives’ framework for ads are similar, and which age demographics are more likely to engage with political ads.

This program airs daily, live on YouTube, at 10am ET Monday to Friday. To tune into the live show, click here.

The Hub Staff

The Hub’s mission is to create and curate news, analysis, and insights about a dynamic and better future for Canada in a…

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