The first lesson in business school applies as much to nations as to companies: concentration of customers is concentration of risk. Canada’s liquified natural gas (LNG) industry is a case in point. With almost all its production sold to just two buyers—the United States and itself—it has lived for decades with a degree of dependence that limits flexibility and amplifies exposure to regional price discounts, which are a frequent occurrence.
Addressing opportunity—and a problem
When Prime Minister Mark Carney addressed business leaders during his Asia tour, including remarks at the ASEAN summit in Kuala Lumpur on October 27, 2025, he underscored the scale of Canada’s potential role in global LNG markets, a strategy aimed at expanding economic reach and strengthening our position in international trade. As he put it, “By the end of this decade, 2030, Canada will ship nearly 50 million tonnes of LNG each year.” He went on to amplify the message: “We can double that production again by 2040.”
The remarks acknowledged what industry analysts have long understood: Canada has the resources of a major natural gas nation but the market posture of a continental supplier. Last week’s decision to place Ksi Lisims LNG—a proposed 12 million ton per annum (mtpa), Indigenous-led project—onto the federal list of priority nation-building initiatives reinforces the broader ambition to extend Canada’s economic influence globally. At the same time, it highlights—whether intentional or not—the need to diversify Canada’s natural gas customer base if the country is to confront its long-standing structural bottlenecks.
A bottled-up continent
Those bottlenecks are significant. When a market hinges on such limited buyers, the seller inherits the volatility and little bargaining power. Weather swings, regulatory decisions, egress constraints, and policy shifts weigh directly on Western Canadian wellhead prices. The industry has built scale without diversification. The result has been persistent vulnerability to steeply discounted prices relative to American benchmarks.
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Comments (5)
For years, many in central Canada have dismissed Canada’s reliance on natural resources as “hewers of wood and drawers of water” and instead promoted manufactured products for value added exports. This article exposes an important nuance that it is not necessarily about the natural resources themselves but about achieving desirable market position as price setters rather than price takers. This implies taking bolder positions by governments such as seen in Alberta where the goal is to create more attractive private investment conditions.