Seen on the screen of a device in Sausalito, Calif., Facebook CEO Mark Zuckerberg announces their new name, Meta, during a virtual event on Thursday, Oct. 28, 2021. Eric Risberg/AP Photo.

The media is boycotting Meta and nobody cares

Over the past six weeks the news industry had a chance to prove how much the public values it. It has instead revealed the unsettling truth that most of it is nowhere near as fetching, nor as necessary, as the image it self-servingly sees when it looks in the mirror.